A project exploring traditional Spanish lettering
and the idea of a Spanish typographic style, translating such characteristics to original designs.
One of the primary characteristics of Spanish typography, that which was responsible for creating a sense of ‘Spanish-ness’, was ornament.
Detail used to beautify appearance.
This notion of ornament was explored through my designs – type for a series of Spanish words, each unique, ornate in its own way, and influenced by its meaning.